Entrepreneurs always look for the right recipe to increase the odds of success.
Steve Blank was probably one of the “recipe” pioneers as he started the lean startup movement. Before the lean movement, I would argue that Geoffrey Moore’s book, Crossing the Chasm, published in 1991, was instrumental in trying to think differently about startups.
Since then, we have created a lot of content, and startup founders have so much to choose from; books, blog posts, podcasts, and software tools are available to plan better and create better startups.
Besides, an entire ecosystem has blossomed to support entrepreneurs, and countless accelerators and mentors are marketing their road to heaven. They try to leverage all these tools/methodologies and promote lean and agile techniques, and countless canvas and methods.